Cypress named a total of four category champions (digital, analog, component, and community choice), including the Grand Prize winner. Lipka's mixed signal scope design also won the 'digital' category. In the 'analog' category, Kelly Clifford's (Stow, Massachusetts, USA) use of PSoC 5 to determine the frequency of musical notes earned 'Musical Instrument Tuner' the winning spot. From the 'component' category, a 'PSoC 5 Super Spy Car with Bluetooth Control and Monitoring by Mobile Phone,' by Anastasios Kanakis (Sheffield, United Kingdom), took the top position. The super spy car replaces a handheld remote control with a standard mobile phone by integrating Bluetooth into the PSoC 5 architecture. The 'community choice' category encompasses all entries and was voted by members of the Cypress Developer Community™. 'Implementing FULL CAN Bus in PSoC 5 for Electric Vehicle Development,' by Hakam Saffour (Magdeburg, Germany), was voted the community choice winner. The design converts the analog signals from the electric vehicle's gas pedal into digital values.

The design challenge aimed to find the most innovative and useful designs from the millions of possibilities available to designers using the Cypress PSoC 5 architecture powered by the ARM Cortex-M3 processor. A total of over $10,000 in cash and prizes have been awarded throughout the contest. More information about the winner's designs is available at www.cypress.com/go/challenge.

'The mixed-signal scope combines a full range of analog peripherals, custom PLD logic, CapSense buttons and slider capabilities, with a complex full-function LCD display. It was a great effort to put all of that on one chip,' said T.J. Rodgers, President and CEO of Cypress, and a member of the selection team. 'The PSoC in this project integrates 10 discrete components that would cost well over $20.00 if bought separately. Mr. Lipka is certainly a PSoC wizard.'

About PSoC 5

The PSoC 5 architecture integrates a 32-bit ARM Cortex™-M3 core with high-precision programmable analog including 12-bit to 20-bit ADCs, digital logic libraries full of dozens of drop-in peripherals, best-in-class power management and rich connectivity resources. The PSoC Creator IDE introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. More information on the PSoC platform is available at www.cypress.com/go/psoc.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

# # #

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

— WebWireID137180 —

Cambridge, UK and San Jose, CA, USA - Building upon its leadership in wireless audio platforms, CSR plc (LSE: CSR) today announced the CSR8600 wireless consumer audio platform, a next-generation architecture CSR will employ for a new family of highly integrated system-on-chip devices offering superior high-fidelity audio quality, the latest Bluetooth wireless connectivity technologies and a sophisticated, highly efficient energy management system, all in a compact form factor with greatly reduced BOM count. The CSR8600 platform is designed to enable consumer electronics manufacturers to more easily, quickly and cost-effectively bring to market highly differentiated home entertainment and wearable audio products featuring unmatched sound quality and connectivity, longer battery life and smaller, lighter designs for a more compelling user experience.

The CSR8600 consumer audio platform provides the foundation for a family of highly integrated single-chip products CSR will introduce to meet the needs of a broad and exciting range of connected consumer audio products. From next-generation TVs, connected home entertainment systems and wired and wireless speakers to tablets, PCs and other mobile connectivity applications, the CSR8600 platform will be able to deliver a rich audio experience along with advanced Bluetooth and Bluetooth low energy connectivity. The CSR8600's tiny size, energy efficiency and other features make it ideal for use in a variety of compact portable and wearable products that offer longer battery life, including smart remote controllers, wireless headsets and headphones and portable media players equipped with wireless heart-rate monitor, foot-pod and other sensors.

'The CSR8600 family of products will enable us to extend our current leadership position in the consumer wireless audio market, where audio performance, form factor and a rich, consumer-centric feature set are among the key success factors,' said Anthony Murray, Senior Vice President of CSR's Audio and Consumer Business Unit. 'With the evolution of the connected home and the explosive growth in connected personal entertainment and information systems, there is a tremendous need for a highly integrated, wireless consumer audio solution like the CSR8600 platform, and no one else offers this with the level of flexibility and capability that CSR does in a single-chip solution.'

'Bluetooth technology has been hugely successful, having largely replaced wired headsets in a number of markets, and now we believe the outlook for high-quality Bluetooth stereo is positive as it moves into new growth areas such as portable media players, home entertainment systems, wireless speakers, tablet and mobile device accessories, wearable audio and other connected lifestyle products,' said Alex West, director of connectivity, IMS Research. 'With flash memory, touch sensors and many other peripheral functions and components all integrated into a compact, efficient, high-performance System-on-a-Chip platform like the CSR8600, manufacturers will be able to create a variety of innovative products that provide consumers with a more compelling user experience.'

The CSR8600 platform introduces a more powerful audio processing engine with a flexible memory architecture for internal flash memory or ROM, as well as external serial flash, providing a platform that supports the development and deployment of a variety of high-quality audio algorithms for enhanced audio quality. These include CSR's aptX™ high-fidelity, low-latency audio technology for outstanding stereo audio over Bluetooth connectivity to wireless speakers or headphones while ensuring accurate lip-sync, as well as CSR's Clear Voice Capture (CVC®) technology for acoustic echo and noise cancellation, enabling the CSR8600 platform to provide high-quality speakerphone functionality in televisions, tablets and PCs and other consumer products.

The CSR8600 platform incorporates CSR's industry leading Bluetooth technologies, including support for Bluetooth 3.0 to enable wireless streaming of high-fidelity stereo audio in home entertainment systems, TVs and other connected home applications. The CSR8600 also supports Bluetooth low energy, unlocking the potential of this new standard, and can be used in conjunction with CSR's family of µEnergy™ Bluetooth low energy solutions to enable ultra-low-power connectivity and simple data transfer for wireless accessories, including 3D glasses, remote controllers and other applications previously limited by the power consumption, size constraints and complexity of other wireless standards.

Power consumption in the CSR8600 platform is significantly reduced through a combination of its ultra-low-power DSP architecture, new power supply subsystem, an efficient memory system, a reduction in process node geometry and by tailoring device firmware and software during critical modes of operation. The platform integrates multiple high-frequency switching power supplies that are very power efficient, low drop-out regulators and a new battery charger architecture with instant-on and fast charging capabilities, as well as support for USB charging.

With leading-edge IC packaging that is nearly half the size of previous-generation devices and a highly integrated design that greatly reduces overall BOM count and PCB size, the CSR8600 platform enables OEMs to create consumer electronics products with more compact and aesthetically pleasing designs. The CSR8600 platform includes a cornucopia of integrated peripheral and I/O components, including an internal balun for direct antenna connection, embedded flash memory or ROM, a high-performance audio codec, support for GPIO, UART, USB, SPI and I2C digital I/O, digital and analog microphone inputs, LED and LCD drivers and capacitive touch sensors.

At the software application level, the CSR8600 platform is backward compatible with CSR's popular BlueCore5-Multimedia™ platform, enabling easy migration of a broad range of CSR eXtension partner solutions, and facilitating the rapid time to market of a broad portfolio of CE products.

The first product(s) based on the CSR8600 platform is already being sampled to lead customers and will be in production by mid 2011. Please contact your CSR representative for further information on specific CSR products based on the CSR8600 wireless consumer audio platform.
About CSR

CSR plc is a leading provider of multifunction connectivity and location platforms. CSR's technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR's Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR's Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR's technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.
Forward Looking Statements

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's CSR8600 wireless consumer audio platform, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as 'promises,' 'made possible by,' 'enabling,' 'will,' 'facilitating,' 'the outlook for,' and other similar expressions regarding the performance characteristics of CSR's connectivity, audio and location platforms for mobile devices, and related products. Any future release of CSR8600 wireless consumer audio platform, related products or modifications to such products' capability, functionality or features are subject to ongoing evaluation by CSR, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

— WebWireID131925 —

DETROIT - Delphi Automotive's Connectivity Navigation Radio (CNR) platform is now available on Audi's newest vehicles, the sophisticated A6 Sedan and the elegant Audi A7 Sportback. Designed to enhance the ability of vehicle manufacturers to differentiate their vehicles with new and innovative technology, the infotainment product has made it possible for Audi to easily adjust its media center capability to meet the unique needs of these and future vehicles.

The flexible infotainment system design is based on Delphi's scalable hardware platform unveiled last year on the Audi A1. The CNR platform addresses multiple market needs, including phase diversity dual-tuner reception, the ability to add multiple digital tuner modules such as digital audio broadcast/DAB and multiple types of connectivity.

The open CNR software architecture allows Audi to configure its vehicles with simple software upgrades to offer more than 20 variations of a new infotainment platform. The scalable design also helps to differentiate vehicles while fulfilling requirements for radio reception, user connectivity and navigation, now and in the future.

"The Delphi Connectivity Navigation Radio platform is a feature-rich, embedded infotainment system that offers our customers flexibility," said Wilhelm Steger, Delphi managing director, Infotainment & Driver Interface. "Delphi's unique design can be adapted to provide functionality appropriate for a variety of vehicles. With the CNR, Delphi is delivering innovation that provides the flexibility of individualized entertainment, information and communication."

Delphi's CNR supports navigation functionality with a high-resolution color display and 2.5D graphics, and includes map data on a single SD card. The connectivity functionality allows drivers to connect portable devices such as an iPod®, media players, memory cards and flash drives to the vehicle's audio system. Using Bluetooth technology, the unit can be configured to allow hands-free calls or even stream music from the driver's mobile phone to the high-performance infotainment system.

Also featured on the Audi A6 and A7 are Delphi's industry-leading security system, LED lighting control module and interior wire harness.

About Delphi

Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments. Operating major technical centers, manufacturing sites and customer support facilities in 30 countries, Delphi delivers real-world innovations that make products smarter and safer as well as more powerful and efficient. Connect to innovation at www.delphi.com.

— WebWireID129954 —

Consumer Electronics Show, Las Vegas, Nevada, USA - CSR, an industry leader in connectivity, location, and audio platforms, today announced that Samsung Electronics will incorporate CSR's aptX audio technology into its mobile devices and accessories. This will be the first time that aptX enabled Bluetooth® stereo will be featured in a range of mobile devices and accessories by a global leader in consumer electronics. The innovative aptX audio technology delivers low-latency audio and high-fidelity quality stereo over wireless connections such as Bluetooth.

CSR's aptX solution has already been adopted by a number of innovative consumer electronics brands as a result of its market-leading Bluetooth audio quality, and now features in a growing array of wireless speaker dock and stereo headphone products.

'Samsung has established a reputation among consumers for the consistent delivery of high performance products that offer genuine innovation and exceptional value,' said Anthony Murray, Senior Vice President of CSR's Audio and Consumer Business Unit. 'Samsung's decision to partner with CSR is a defining moment for our aptX solution; highlighting aptX as a true 'must-have' feature and one that consumers will start to expect as standard. Consumers everywhere stand to benefit from its superior wireless stereo audio quality.'

CSR aptX delivers outstanding stereo audio quality over Bluetooth connectivity and its full audio-frequency bandwidth matches hi-fi performance. Its low audio coding delay minimises latency effects and 'lip-sync' issues making it ideal for use in multimedia devices and it offers backward-compatibility with SBC enabled Bluetooth.
About CSR

CSR plc is a leading provider of multifunction connectivity and location platforms. CSR's technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR's Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR's Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR's technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.
Forward Looking Statements

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the incorporation of CSR's aptX wireless stereo audio technology in Samsung mobile devices and accessories, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as 'will', 'will be,' 'will start to expect,' 'stand to,' and other similar expressions regarding the performance characteristics of CSR's aptX wireless stereo audio technology in Samsung mobile devices, accessories, and related products. Any future release of CSR's aptX wireless stereo audio technology in Samsung mobile devices, accessories, related products or modifications to such products' capability, functionality or feature are subject to ongoing evaluation by CSR, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

— WebWireID129603 —

Fountain Valley, CA -- Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced it is sponsoring a ticket package and product giveaway for the Rock the Bells Festival Series 2010. In its 7th year, Rock the Bells is a hip hop festival that brings together top artists such as Snoop Dogg, A Tribe Called Quest and Wu-Tang Clan. In August 2010, the festival will be held in Washington D.C., New York, San Francisco and Los Angeles.

Kingston® is awarding the grand prize winner a package consisting of two (2) VIP tickets to the Rock the Bells location of their choice. The grand prize pack also includes an artist meet and greet and VIP party, as well as red-carpet entry, full private bar and festival souvenirs. Additional prizes include general admission concert tickets, festival merchandise and Kingston memory. To enter, contestants only need to "Like" Kingston Mobile on the company's Facebook page. Winners will be selected at random and announced beginning August 13, 2010. For more information or to enter, visit Kingston at http://www.kingston.com/facebook/rockthebells/.

"Rock the Bells is held in cool cities on both coasts and features some of the biggest performers in hip hop for an unmatched festival experience," said Danny Ordway, strategic marketing manager, Kingston. "We're excited to offer our customers such a fun and easy way to connect with Kingston. To enter the contest, just "Like" Kingston Mobile on Facebook. Existing fans are already entered."

The Rock the Bells giveaway is going on now and runs through September 17, 2010. There is no purchase necessary to enter or win. Each contestant must be 18 years of age or older and a legal U.S. resident (void in Puerto Rico and Hawaii). Complete rules and information can be found at http://www.kingston.com/facebook/rockthebells/.

About Kingston Digital, Inc.
Kingston Digital, Inc. ('KDI') is the Flash memory affiliate of Kingston Technology Company, Inc., the world's largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please visit www.kingston.com or call 800-337-8410.

— WebWireID120561 —

Antony Ward explains, 'We set up CheapestUKiPodRepairs.com after we realised that an awful lot of broken iPods and iPhones were simply being thrown away due to extortionate repair costs.'

'Even now we still see an awful lot of waste. As a company we wanted to do something special this Christmas and we hit upon the idea of repairing unwanted iPods and sending them to the children over at Great Ormond Street children's hospital in London and the Royal Manchester Children's Hospital in Manchester.'

'Not only does the scheme save on waste, which is good for the environment, it has the potential to really make someone's Christmas this year. We're even planning to load some content onto them for the kids to enjoy!'

Great Ormond Street Hospital is a children's hospital in London. As an institution the hospital relies heavily on charitable support and donations. The hospital focuses on teaching, research and treatment of childhood illnesses, and is one of the biggest childhood illness research centres outside the US and Canada.

'We're asking anyone who receives a brand new replacement iPod or iPhone this Christmas to consider sending their old model to the team here at CheapestUKiPodRepairs.com. We'll re-condition it, load on some free media and send it off to Great Ormond Street or the Royal Manchester Children's Hospital.'

CheapestUKiPodRepairs.com employ a team of experienced technicians who will ensure your broken iPod or iPhone is fully repaired for a great price. Visit http://www.cheapestukipodrepairs.com/ for more information.

— WebWireID108778 —